Nova is now perceived as a pure brand in line with its well-established dimensions in the market:

• Naturalness (pure and healthy),
• Spiritual (balanced and mind-body spirit),
• Thoughtfulness (wellbeing and goodness),
• Pleasure (sensorial and sensational).

In the years to come, Nova aims at being perceived as the best and highest bottled water quality in the Kingdom.
It also aims at positioning itself as a smart, popular, family oriented and sophisticated brand.