Everything about Nova is unique, from its contemporary eye catching design to the clarity of its bottle, till the last drop. Because we believe Nova bottle should have only one life, therefore 12-litres introduction marked a new era in the bulk water usage in KSA by allowing drinkers keep hygiene bulk water without bothering themselves much about refilling. My ‘one and only’ integrated campaign which combined press, digital, direct mail & exhibitions highlighted new perception of bulk water usage. 
Tools, press, magazines, online, microsite, mall displays, direct mail, POS.

Today, ultimate nature and purity seem to be unattainable due to the pollution levels and the modern life we live. In this concept Nova’s purity and naturalness are represented by pure water droplets that come together to form the Nova bottle, conveying the “Goodness” of Nova. The concept, overall design, and natural feel of Nova clearly communicates that it is “Good For You”, because it emphasizes the major attributes of Nova, which are “naturalness” and “purity”.

Nova water once again reinforces the “Good For You” concept by providing its stakeholders with facts of how Nova comes together. The Nova bottle stands tall and bold in this concept confidently declaring it’s journey to “Goodness and Wellbeing”.

This campaign communicates water benefits that people are not quite familiar with. It uses subtle yet powerful lines displayed on a white screen speaking directly to the viewer.

Our body’s imbalance usually reflects on our daily behavior and emotions. When our inner-self feels disturbed by contained emotions, it tends to show negatively on the outside. Nova’s communication objective is “Clear Goodness”, and because it is “Good For You”, it helps balance your emotions; positively reflecting on your emotions and on your behavior. When your body talks (i.e.) your inner self, Nova listens and makes it better.

Nova is your balance and puts you in positive mood, because once again, Nova is “Good For You”.